Lose Fat, Build Strength, and Transform Your Confidence
FITT / Fundamental Individualized Training and Transformation
Coaching that empowers your Mind, Body, and Spirit through fundamentals, individualized guidance, and real transformation.
Guidance for today. Empowerment for tomorrow.
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ISSA Certified Master Trainer
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10+ Years Competitive Athlete
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Former Trainer & Lifter
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30+ Years Coaching Experience
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Creator of the FITT Formula™
Why FITTness™ Exists
My name is Coach Rich and I’ve lived both sides of fitness. I was a competitive athlete, trainer, and lifter for most of my life.
Then life hit hard — a difficult marriage, losing my mom, twins, stress, injuries — and I went from 200 lbs to 363 lbs. I lost myself for years.
When I tried to jump back into the old “athlete way,” it landed me in the hospital.
So I rebuilt from the ground up — with an ankle fusion, arthritis, real responsibilities, and real emotional weight. I became an ISSA Master Trainer to help myself first, and realized something important:
There are a lot of people just like me.
People who aren’t broken — just overwhelmed. People who don’t need judgment — they need understanding. People who don’t need a rigid plan — they need guidance.
FITT isn’t about handing out workouts. It’s about helping you understand why you’re doing them, how they fit your life, and how they empower you to transform your mind, body, and spirit.
FITT is coaching for real people who want real change.
Real Results From Real People
These are real clients who trusted the process — and felt the difference.
Kristin W, WC
"Thank you so much for really caring and knowing your stuff. I only wish you had been my coach 10 years ago."
Charles L, SC
"Thank you so much for that workout. I was in pain with my right arm, but right now I'm not. Thank you so much."
Ty N, SC
"These arm workouts are insane. My arms feel like a bunch of rocks. I'm so excited for the progress we make."